To reposition Gro Pushti as a refreshed yet familiar name in the cattle feed sector, we initiated a complete brand revamp rooted in user behavior, regional diversity, and product clarity. Starting with a deep market and brand study, we identified core USPs to retain. The refreshed identity spanned across a newly developed logo, multilingual packaging, explainer videos, marketing materials, and retail tools, all carefully designed to retain trust while enhancing shelf impact and communication clarity.